Paul Smith

Strategy Based on Systems Thinking analysis. Live work with Brand Paul Smith.

Systems Analysis & Strategy

Industry

Brand Strategy

Client

Paul Smith

Paul Smith

Strategy Based on Systems Thinking analysis. Live work with Brand Paul Smith.

Systems Analysis & Strategy

Industry

Brand Strategy

Client

Paul Smith

Black-and-white macro of a dandelion seed head on white—delicate botanical detail.

We were given live brief by Paul Smith ~ we were challenged to rethink how Paul Smith’s “sock” product line 🧦🧵- currently made from mixed fibres - could transition into a circular system.

Team: Rani Hembram, Bareerah Malik, Bhavika Bhatia, Trupti Dhanore, Mark Lala.

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